By DiAnn Mills @DiAnnMills

It’s 90° where I live in Texas, but it’s officially fall for our northern hemisphere. Social media has transitioned from juicy strawberries and plump blueberries to apples and pumpkins. The colorful leaves add flair, and we look forward to the holidays. Even if we don’t feel like turning our thoughts toward autumn, the calendar indicates it’s time.

Transition into the season with color.

This may seem like a no-brainer to you, but consider color is emotional, and the warm shades of orange paired with gold, brown, and scarlet coax the reader into a psychological change of season. When the opportunity arises, look at background and font colors. Dress your writing for the season.

Switch to fall images for memes.

The adage, a picture is worth a thousand words is true for our meme choices. Fat pumpkins, uniquely shaped gourds, brilliant leaves, fall baskets of flowers, smiling scarecrows, and landscapes on fire with color. The choice of images points to mood, emotion, and blog post themes. When we reflect the season in our posts, the reader can resonate with what we’re saying. 

Choose words to symbolize autumn.

Think about the words that mean a tangible item but also represents something else. Consider the following words and how they can express deep feelings and expressions to your social media post or blog.

1. Change: as the leaves change colors and days grow shorter, perhaps our views and attitudes about our social media posts need a new perspective.
2. Comfort: we soothe and calm ourselves by adding extra layers of clothes, inviting friends for cozy and intimate fellowship, and the art of coffee, spice teas, cider, and hot chocolate play a role in warming and satisfying our hearts.
3. Harvest: gathering the fields represents a harvest of the mind, a time to renew learning. 
4. Maturity: seasons of life show autumn is a time of reflection and wisdom.
5. Preservation: mother nature has been busy getting ready for the months ahead. Look at animals and the busy farmer. We too are reconnecting with ourselves and making plans different from summer fun. Our posts can be indications of preserving the past, present, and future.

Let’s welcome the colorful season with posts designed to embrace our readers with meaning and inspiration. 

How do you plan to usher in fall with your social media posts?

DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She is a storyteller. Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests.

DiAnn is a founding board member of the American Christian Fiction Writers, a member of Advanced Writers and Speakers Association, Mystery Writers of America, Suspense Sister, and International Thriller Writers. She is co-director of The Blue Ridge Mountain Christian Writers Conference and The Mountainside Marketing Conference with social media specialist Edie Melson. She teaches writing workshops around the country. DiAnn is active online and would love to connect with readers on any of the social media platforms listed at www.diannmills.com.

Follow DiAnn on Twitter: @DiAnnMills