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Copywriting for Faith-Based Organizations
By Holland Webb, @WebbJohnpaul American Christians have an annual purchasing power of $5.1 trillion. That dumbfounds me, you guys. It’s like the national debt sometime in the Clinton administration. Most Christians shell out money on the same basic expenses our neighbors do - food, mortgages, bills - but we…
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Copywriting 101: Intro to the Business of Writing for Business
By Holland Webb, @WebbJohnpaul I’d Ruther Go to Druther’s Restaurant That is the first advertising tagline I remember, and I was only six years old when Druther’s came to our Kentucky town. Did you ever eat at a Druther’s? It was a short-lived fast food brand with locations in…
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