PR Secrets and Slam Dunks for Writers

Meet This Week's Guest

Increase your visibility using Public Relations while maintaining your good reputation. Linda Goldfarb and Julie Bonn Blank share top PR tips.

Linda Goldfarb’s industry expert is Julie Bonn Blank. When Julie is not writing, she designs websites, works at ARMS/Abuse Recovery Ministry Services, and loves to walk the beach. She is a Certified Domestic Abuse Advocate in Oregon and an expert in domestic violence. She facilitates the Washington County Survivor Voices Committee and provides training in abuse and on many marketing and writing topics. She also facilitates an online encouragement, prayer, and critique group, North Coast Christian Writers.

PR Secrets and Slam Dunks for Writers

1. What exactly is Public Relations
2. At what level of writing should one consider PR
3. What is more valuable online or printable PR
   1. Traditional PR – advertising, direct mail, 7 times before people move on it
   2. Online PR – reviews, ads, reputation management – 
   3. Events, Webinars, (promo spread sheet)
4. budget-sensitive tips writers can take for a DIY form of PR
   1. Work with your marketing team
   2. Webinars
   3. Haro – help a reporter out – free email list – sign up as an expert
   4. Podcasts – for authors – podcastguests.com 
   5. News Media outlets – local news – books – press release – connect with reports (send thank you cards)
   6. Variety of topics – find celebrities – send your book to them – thank-you card – contactanycelebrity.com

Partnerships – work too (nonprofits $$ or % goes to them)

5. What is your most important PR tip for writers.
   1. Not sales necessarily – connections
   2. Email list most important – storyorigin.com booksweeps.com – active audience
   3. Speaking opportunities – build them –

LINKS
Julie Bonn Blank
Abuse Recovery Ministries
Julie’s Freebie – A short 2-story ebook, “Innocent Journeys”
Innocent Lives: Guardians of Grace Book 1
Innocent Voices: Guardians of Grace Book 2