By DiAnn Mills @DiAnnMills

The holiday season means new ways to market and promote you and your book while seeking to meet reader needs. We look around us and the excitement for the upcoming events can be overwhelming, but let it not be so!

The following tips to launch your seasonal marketing and promotion are designed to be fun and easy. To avoid being lost in the marketing and promotion, I encourage you to use a spreadsheet to develop your plan—now. 😊

Seasonal Themed Content

• Explore holiday promotions: consider fall, harvest, Thanksgiving, Christmas, and New Year’s.
• Update your marketing and promotion materials with the colors of the season to show a festive mood. This includes your blog posts, memes, book promotion, Pinterest, Instagram, Facebook, and other social media platforms. You might find online tools like Book Brush or Canva *Keep the template or color scheme for next year, then tweak for a new presentation.

Social Media

• Create posts that engage the reader according to the season. A live online event with giveaways and fun encourage interaction.
• Seek guest blog posts with seasonal-themed content that meet reader needs.
• Use hashtags that reflect the season. #fallreads, #autumnbooks, #Christmasreads, #NewYearsbooks are just a few.

Email Marketing

• Create seasonal themed blog posts and newsletter.
• Add seasonal content, special offers, events, recipes, decorating ideas, budget-friendly shopping, and inspiration.

Local Events

• Schedule book signings, workshops, and library events that focus on your book and the season.
• Engage in fairs and festivals that draw together the community.
• Partner with coffee shops, boutiques, or other retail outlets for cross-promotion

Promotional Seasonal Bundles

• Reach out to other authors to bundle books for a giveaway with an online or face-to-face event.
• Invite other authors to contribute to a signing in which the proceeds go to help a charitable organization with a focus on

Refresh Your Website with Seasonal Graphics and Banners

• Recommend seasonal books not only from you but other authors.
• Suggest seasonal tips for other writers

Online Courses and Webinars

• Offer online courses or a webinar that focuses on seasonal-related writing topics or preparing for NaNoWriMo (National Novel Writing Month).
• Host an online course or a webinar for readers/followers with tips on how to make their seasonal activities enjoyable.

Prioritize Your Readers and Followers

• Conduct a survey or ask for feedback on what your audience would like to see more of during the season.
• Gift your readers and followers with a free downloadable story, poem, recipes, devotion, or holiday tip.

By leveraging these seasonal-themed marketing and promotion strategies, writers can effectively capture the attention of their audience, increase engagement, and boost their visibility during the holidays. Remember to keep your content fresh, relevant, and aligned with the seasonal spirit to make the most impact.

Do you have an additional tip to enhance your holiday marketing and promotion?

DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She weaves memorable characters with unpredictable plots to create action-packed, suspense-filled novels. DiAnn believes every breath of life is someone’s story, so why not capture those moments and create a thrilling adventure?

Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards, the Golden Scroll, Inspirational Readers’ Choice, and Carol award contests.

DiAnn is a founding board member of the American Christian Fiction Writers, an active member of the Blue Ridge Mountains Christian Writers, Advanced Writers and Speakers Association, Mystery Writers of America, the Jerry Jenkins Writers Guild, Sisters in Crime, and International Thriller Writers. DiAnn continues her passion of helping other writers be successful. She speaks to various groups and teaches writing workshops around the country.

DiAnn has been termed a coffee snob and roasts her own coffee beans. She’s an avid reader, loves to cook, and believes her grandchildren are the smartest kids in the universe. She and her husband live in sunny Houston, Texas.

DiAnn is very active online and would love to connect with readers on: Facebook, Twitter, Instagram, Pinterest, Goodreads, BookBub, YouTube, LinkedIn. or her website: diannmills.com