Throughout this series I’ve emphasized one main point—increasing your reach is vital to your writing career. I’ve also shared two ways to grow your reach. In this post, I’d like to proffer a third approach: creating a quality product.

As an authorpreneur, increasing revenue through writing is the driving force behind your efforts. Boost your sales by creating a quality product.

Milton Hershey once famously remarked, “Give them quality. That’s the best kind of advertising.” Since most of us have probably eaten, or at least heard about Hershey chocolate, I think it’s safe to assume that he knew what he was talking about.

As Hershey said, a quality product gets people talking. This is true for any product on the market, including books.

Time and again, I encounter clients who may have an exceptional story, but didn’t put enough time and effort into the typesetting, editing, cover design, or other features that subtly appeal to a reader. In the end, their book doesn’t have the impact they expected.

Why this matters

Like it or not, quality sells. And it should. You’re asking people to part with their money and, as such, you should be prepared to give them something that really shines.

On a more practical side, if the product doesn’t look good, consumers are less likely to realize its true value.

Your story may be a real winner, but have you taken the time to verify the accents/dialects of your characters? Are the descriptions of buildings true-to- life for the time period? Is there an appropriately sized gutter and is the text appropriately spaced? Expand your reach by creating a book so good that people want to talk about it

For example, I recently was tagged on an Instagram post made by a reader who loved In the Shadow of Your Wings (story and cover). She made up a gift basket that featured the book and some other products, then shared it with her followers. Getting people talking about your product is a free way to expand your reach.

How to boost your book’s quality

If you’re an indie author, you want to create a product so good that no one can tell you’ve indie published it. I’m not saying it’ll be perfect. According to
an article carried by the University of California Press, a 95% error-free manuscript is the best a human can do. But the mistakes should be minimal and not hinder your opportunity to expand your reach through retail.

Hire a quality editor.

If you’re self-editing, use quality control measures such as listening to the audio using Microsoft’s Read Aloud feature, and working backwards through your text. None of these are absolutely foolproof, but they should minimize the number of typos that can easily slip by if you’re already familiar with the text before you begin the editing process.

Invest in a cover-design professional.

You can engage the services of a freelancer or contract out with a full-service publisher.

From a production standpoint, it helps to make a publishing checklist if you’re an indie author. Include a section for such as proofreading, checking for homophones, punctuation checks etc. and another for the actual production (typesetting, formatting and the like).

Creating a quality product takes a lot of effort. It isn’t the quick-and-easy “write a book and sell it on Amazon” approach that many think. But in the end you’ll have a book that people will want to talk about, and one that you’ll be proud to call your own. Believe me, nothing in this business is more gratifying than that.

Takeaway

Invest time and effort into creating a solid plot and producing a quality product. That is still the best kind of advertising.