by Cindy Sproles @CindyDevoted Everyone wants the novel that readers wrap their arms around and hug. It's so engaging, action-packed, and emotional that readers can't help but pass it along. Word of mouth is a beautiful thing – or a killer. It depends on the novel and how well it…

by Katherine Hutchinson-Hayes, Ed.D. @khutch0767 One of my favorite things to see is when writers are depicted in books, movies, and television. I feel incredibly validated and seen. I love how they are often glamorized, and I appreciate when we get a glimpse into the real-life highs and lows of the…

by Katy Kauffman @KatyKauffman28 “What is the felt need of your target audience?” I heard that question again and again at writers’ conferences. “Know what the felt need is, and write about it.” Great advice. But the phrase “felt need” seemed fuzzy in my brain. What exactly is it, and…

by Ane Mulligan  @AneMulligan Brand and voice. Two words tossed about the industry with regularity. Yet, what are they actually, and how do you go about finding your voice and establish a brand? Finding Voice When I read Finding Your Voice, by Les Edgerton, a light bulb turned on for…

by Lynn Blackburn @LynnHBlackburn I recently returned from a vacation where for three days I didn’t do much of anything but read. It was glorious. I loved the books I brought with me. I inhaled them. I fell in love with the characters and the places and the ideas. And then…

by A.C. Williams @ACW_Author When did being an author get so complicated? At least, it feels more complicated now than it has ever been. There’s more data to track, more analytics to record, more marketing strategies to learn, the list can go on and on. It is a huge challenge…