By JP Robinson @JPRobinsonBooks In my last article, I introduced the idea of an author creating a brand personality and outlined three ways an author can create a solid personality. Simply put, your book’s personality is the way it makes readers feel when they pick it up or read it.…

By JP Robinson @JPRobinsonBooks A few days ago, my wife returned from the grocery store with two different brands of coffee: Lavazza and Caribou. While Lavazza is a household favorite, I immediately claimed the Caribou coffee. Why? Because its cover spoke to me. The rustic image of a caribou in…

By JP Robinson @JPRobinsonBooks Indie authors often want to know how to build a writing brand. There are actually two sides of being a successful author: the writing side and the business side. The writing side is self-evident, but many authors are surprised to learn that there is also a…

By JP Robinson @JPRobinsonBooks Throughout this series I’ve emphasized one main point—increasing your reach is vital to your writing career. I’ve also shared two ways to grow your reach. In this post, I’d like to proffer a third approach: creating a quality product. As an authorpreneur, increasing revenue through writing…

By JP Robinson @JPRobinsonBooks Every indie author knows that standing out from the crowd is an uphill battle. And, like most battles, it won’t be won by sheers numbers of dollars or manhours. Instead, authors are most likely to succeed if they implement effective marketing strategies. When I mention marketing,…

 By JP Robinson @JPRobinsonBooks “Ah! I’ve had too many sales!” said no author ever. The truth is, sales are directly tied to what marketers call your reach. Your reach is basically your sphere of influence. Whether traditionally or indie published, authors must consistently strive to increase their reach in order…