By W. Terry Whalin @terrywhalin If you have a published book, you have a powerful tool in your arsenal. I hate to admit it but when I entered publishing years ago, I was tight with my books. Each time I gave away a book, I was thinking about what that book…

By W. Terry Whalin @terrywhalin Last month I wrote about how to get book reviews (follow the link to read it). In this article I return to the book review topic yet with a different angle, details and focus. First, a little background of my involvement with book reviews. For two…

By W. Terry Whalin @terrywhalin Do you have book reviews for your book? Are they “honest” reviews or something you have orchestrated from friends and family? It is hard work to write a good book and get it into the market. Whether you work with a traditional publisher or self-publish, I…

By W. Terry Whalin @terrywhalin As an author, you want to hire a publicist who has connections to radio and podcast hosts and can book you on those programs.  As an editor, I’ve encouraged some of my authors to book radio interviews. After the interviews, one author told me he didn’t…

By W. Terry Whalin @terrywhalin An effective publicist can be a great asset to you as an author when you launch your book into the world. Yet like hiring an editor, literary agent, or anyone else in publishing, you have to use wisdom and all your resources to find the rightpublicist.…

By W. Terry Whalin @terrywhalin As an acquisition’s editor at a New York publisher, I often speak with authors about their dreams and ambitions for their book. Many authors want their book to become a bestseller. Every business has a pinnacle of success. It is the ultimate mark of achievement. In…