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Why You Must Understand Your Target Audience
By W. Terry Whalin @terrywhalin As an editor who has reviewed thousands of submissions throughout my decades in publishing, there are several red flags which authors often include in their proposal or cover letter. Some authors say, “I don’t have any competition. My book is unique.” Then I will ask another…
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Is Any Aspect of Publishing Easy?
By W. Terry Whalin @terrywhalin In the last ten years, the publishing world has changed. In the past, self-publishing was the poor step-sister to traditional publishing. These self-made titles often looked poor and were not accepted in libraries or bookstores. As book production has improved, this attitude is shifting. There are…
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The Myth of Publishing Fame
By W. Terry Whalin @terrywhalin Many writers believe writing a book will make them famous. They believe getting their book into the market will make them well-known. This idea is a publishing myth. The reality is without the author’s promotion, something terrible happens—nothing. What are you doing to increase your connection…
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Don’t Depend 100% on Your Publisher
By W. Terry Whalin @terrywhalin In 2007, America’s Publicist Rick Frishman invited me to participate on the faculty of MegaBook Marketing University in Los Angeles, California. At that time, I was running a small literary agency and representing authors in Scottsdale, Arizona. Mark Victor Hansen, co-author of Chicken Soup for the…
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Writers Need To Be Realistic
By W. Terry Whalin @terrywhalin Over the years, I’ve met many passionate writers. One brand new writer told me, “My book is going to be a bestseller.” This confident boast intrigued me and I wanted to know more details such as the focus of the book and the publisher. When the…
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Calling Writers into Balance
By W. Terry Whalin @terrywhalin Within the publishing world, I’ve often heard it is harder to sign with a literary agent than to locate a publisher. Because publishers have been inundated with poor and inappropriate submissions, many of them have created policies of only accepting submissions from literary agents. This practice…
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